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advocacy marketing

Organic Reach

Why Organizations Prefer Advocacy Marketing in Today’s Digital World?

Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016 will be the year advocate marketing breaks through as a top priority for marketers.”...
Advocacy Marketing campaign

5 Myths of Advocacy Marketing

Though the many virtues of Advocacy Marketing have been expounded upon on the internet, we have noticed that many brands have a few apprehensions about starting off with Advocacy Marketing. This is largely because...
Employee Engagement

Five Goals to Consider in using Advocacy Marketing for Your Organization

A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers. Today, social media opens up a new world of advocacy opportunities to tap and motivate important...
Social Media Advocacy Strategy

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...
Advocacy Marketing Programs

5 Key Steps in Advocacy Marketing Program

A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers. Today, social media opens up a new world of advocacy opportunities to tap and motivate important...
Word Of Mouth Marketing

5 Reasons Why You Should Invest in Advocacy Marketing

Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It is natural though, that you might have some questions about...
Social Media Brand Advocacy

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard your good name as the richest jewel you...
Employee Advocacy

3 Ways To Boost Your Employee Advocacy Program

Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright spark in your marketing team) picked up on...