Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing…
Continue readingA gamified employee advocacy program should improve the professional development and personal brand of employee brand advocates. Gamification. A much-abused word. But in the…
Continue readingYou may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a…
Continue readingIn Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its…
Continue readingIf there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its…
Continue readingIt would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee…
Continue readingBusinesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall…
Continue readingEmployee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric…
Continue readingOver the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India,…
Continue readingDoes Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C…
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