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Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee...

Mantra to dressing up your follower’s timelines: Get different.

  What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times...
ROI of user generated content

The ROI Of User Generated Content (UGC)

User Generated Content (UGC) is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal...
Customer advocacy can boost content marketing

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the content published and promoted by brands. In the age...

Amplify Social Reach Through Focused Content Marketing

In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing...