What’s Your Social Currency?
- 09 September 2019
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
- 13 May 2019
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers are no longer receptive to traditional sales techniques such as...
Mantra to dressing up your follower’s timelines: Get different.
- 29 December 2018
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed...
Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
- 21 March 2018
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social...
Why Social Media Advocacy Is The New Black
- 24 January 2018
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the...
Amplify Social Reach Through Focused Content Marketing
- 24 November 2017
In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing...
Build Your Brand with the Power of Influencer Marketing
- 22 November 2017
Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a...
Amplify Your Social Reach With Brand Advocacy
- 26 October 2017
It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners,...
Simplifying Advocacy Marketing
- 18 October 2017
The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of...
Simple Tips to Build, Engage and Retain Audience on Social Media
- 12 August 2017
There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a whole load of original subject matter that keeps readers enticed....
Boost Your Marketing Campaign with Employee Advocacy
- 12 May 2017
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
How Employee Engagement Drives Employee Advocacy
- 01 June 2016
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition....
Why brands need to invest in Advocacy Marketing
- 31 May 2016
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key Stats that Prove Advocacy is Crucial Just 20% of brands...
5 Key Steps to Building an Advocacy Marketing Program
- 31 May 2016
Today, social media opens up a new world of Advocacy Opportunities to tap and motivate important marketing assets – employees, customers and partners. Establish Clear Objectives: The first and foremost step is to establish...
Value of Advocacy Marketing
- 27 May 2016
Advocacy marketing is the process of inciting and equipping your employees, customers and partners to generate buzz around your brand through social mentions and word-of-mouth marketing, which will, in turn, help you to boost...
5 Steps to a Successful Social Media Advocacy Plan
- 19 May 2016
The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...
Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media
- 23 December 2015
Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken the e-commerce world by storm. This isn’t news to us....
3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program
- 06 November 2015
The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet can overwhelm the army! The ‘Arab spring’ or the ‘Egyptian...
How Nonprofits Can Make Use Of Social Advocacy
- 15 June 2015
A conversation with Julia Campbell
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