Advocacy Marketing, Advocacy Program
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some...
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers...
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up,...
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