The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so

Influencer marketing has disrupted the traditional advertising system and is an emerging trend that can help your brand drive quality traffic to m

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos

There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trus

Here are some interesting statistics that prove the importance of consumers and employees as the modern-day micro-influencers.

Micro-influencers are those passionate individuals who have social media followers in the range of 1,000 to 100,000 on Twitter, Instagram or Faceb

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set

Influencer marketing is an interesting catchphrase that is running in the business circles in recent times. Micro-influencers can revolutionize yo

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail indu

Social selling – it’s a word, all of us have heard in recent times and one that has created quite a stir in the marketing world. Traditional B