Guides on employee advocacy, thought leadership, influencer marketing, and social selling. Direct download, no forms.
In today's fast-paced and ever-changing business world, staying ahead of the curve is essential. As a professional, it's crucial to project yourself as an expert in your field. Your content should be able to drive organic traffic, nurture and convert leads, and position your brand as an authority. That's where you need thought leadership.
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Word-of-mouth marketing (WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences — and usually, something that goes beyond what they expected.
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B2B influencer marketing has become a core part of the overall marketing strategy for enterprises looking to build trust and drive results through credible third-party voices. This guide walks through the fundamentals of finding, evaluating, and working with the right influencers for a B2B audience.
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Getting a celebrity to endorse your brand or your products is a standard marketing practice to spread awareness and earn public trust. You may have seen print and media ads where these well-known personalities feature prominently and become synonymous with your brand. Such celebrities championing a brand are known as Brand Ambassadors.
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Each person is unique, with challenges and pain points they wish to overcome in their personal or professional life — or both.
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Still in the zone of legacy internal comms, engagement, or just amplification? Think again. Some of the biggest problems with social media advocacy are not just the plain “share” of content, but who shares it, how they share it, and how connected the employee is with their network.
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If you're in the habit of checking LinkedIn twice a year, accepting a handful of connection requests, and liking, sharing, and commenting on a bunch of random posts at the top of your newsfeed — you're not alone.
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As the holiday season is hurtling toward us, brands are gearing up for a gleeful dance. And at a time when get-togethers and reunions are high on everyone's list of priorities, word of mouth marketing works like a charm for just about any brand.
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Ever wonder why some ads get you pumped up and ready to just do it? They ignite a fire in your belly, they inspire you to do what you crave right in the depths of your soul.
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Employee advocacy is an incredibly powerful marketing tool — but it only works when employees are genuinely engaged first. Before asking employees to share and amplify brand content, organizations need to earn that willingness through real engagement, a workplace and culture employees actually want to be associated with.
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Everyone's talking about personal branding. A Google search on the term throws back hundreds of millions of results. But what's it all about?
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Social selling isn't just another fancy marketing buzzword — it's a core tool in any self-respecting, successful sales team's toolkit.
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Google searches for “influencer marketing” shot up by 325% in 2017, firmly establishing it as one of the most rapidly growing online customer acquisition techniques of that year. But in today's world of online anonymity, stop for a minute and ask: how well do your customers actually relate to and trust the “influencers” they're considering buying through?
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A 2014 IDC survey found that 75% of B2B buyers — and 84% of C-suite professionals — actively leveraged social media during the course of considering purchase decisions. It also found that social buyers spent 84% more per purchase and executed 61% more buying decisions than those who weren't active on social channels.
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And gain the trust of your employees.
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Contrary to popular belief, an organization's biggest assets are not its products, services, or the brands it owns, but in fact its people — employees, stakeholders, partners, and customers.
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