A content share is the unit we take for usage of the platform.
When a user (advocate) shares a content from the Socxo platform to his/her social media or communication channel, it is counted as a share.
For instance, if a user shares one piece of content to his/her Facebook account, it constitutes one share. The same content shared on LinkedIn constitutes one more share and so on.
However, please note, further shares and re-shares that happen on the social channels is not counted.