The AI Regulation Debate: Wait but watch closely, say digital practitioners

Should AI be regulated? Could early regulation stifle innovation? The answers point to a complex and developing space that needs to be regulated for risks when identified.

We have been published in

Socxo launches its latest whitepaper on Word-of-Mouth Marketing

Socxo, the leading Made in India Brand Advocacy Solution, has announced the release of its latest whitepaper on Word-of-Mouth Marketing.

We have been published in

On the spot with Ajit Narayan, CMO, Socxo

Burger King launched the Subservient Chicken website as part of its ad campaign to promote its TenderCrisp sandwich.

We have been published in

Will mandatory display of qualifications hit health and wellness influencers?

Move welcome, but implementation tricky in an age of fake degrees, contend practitioners. They add that there needs to be a distinction between medical advice and wellness recommendations.

We have been published in

Why Employee Advocacy is necessary for a company's Social Media Strategy

Mumbai: In today's digital age, social media has become an essential tool for companies to connect with their audience and promote their brand.

We have been published in

The importance of brand advocacy in digital marketing and how to include it?

In today’s fast-paced digital world, brand advocacy is the real deal! It’s like having a squad of cheerleaders rooting for your brand, waving their pom-poms and spreading the word about how awesome your brand is.

We have been published in

Indepth: The anatomy of boycott culture in India – Part 1 & 2

Unfortunately, the boycott gang is going from strength to strength. It showed its power during the Aamir Khan-starrer ‘Laal Singh Chaddha’ boycott call, remembers Socxo CMO Ajit Narayan.

We have been published in

Chai Pe Charcha with Brandwagon

Weekends are all about down time. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate.

We have been published in

Key growth and challenges as India prepares to be SaaS destination of the world

One of the key pillars of growth for SaaS from India is the availability of skilled labour. India has a large pool of talented engineers and developers who are well-versed in the latest technologies and programming languages.

We have been published in

Socxo releases e-book on Thought Leadership Strategies

Socxo, the made in India Brand Advocacy Solution has released its latest e-book on Thought Leadership marketing. The e-book highlights the growing importance and benefits of it for business leaders and their businesses today.

We have been published in

Celebrities becoming the secret ingredient in beauty business

Social media these days is abuzz with a video of actor Deepika Padukone taking Pathaan co-star Shahrukh Khan through a holistic skincare routine for her skincare brand 82°E.

We have been published in

From content to actually marketing it

When you create and produce content, you put a lot of energy in getting it right, making it viewable and making sure it is interesting, thought provoking and relevant.

We have been published in

BRIEF23 | Ajit Narayan, Socxo: Without implementation, the idea is just a slide

BRIEF23 brings you insights and inspiration from Ajit Narayan, Chief Marketing Officer, Socxo – the made-in-India brand advocacy platform.

We have been published in

Opinion: Will agencies wake up when B2B goes mainstream in India?

B2B marketing has often been seen as the poor second cousin far removed in the agency space, especially in India where the budgets and resources are driven by the HQ of the companies.

We have been published in

Creator economy for micro and Nano influencers and innovations: for 2023 part 1

For the creator economy, global creator commerce company ‘Whalar’ announced a first-of-its-kind full funnel measurement solution.

We have been published in

Creator economy outlook Part 2

The number of content creators has been rising exponentially. As per a recent Meta report, the global Creator Economy is forecasted to reach over $100 billion.

We have been published in

Creator economy outlook for 2023 Part 1

The other day, global creator commerce company Whalar announced a first-of-its-kind full-funnel measurement solution for the creator economy.

We have been published in

The menace of fake reviews and a counter from DOCA

The Department of Consumer Affairs recently announced a framework to keep a check on fake reviews of products and services on ecommerce websites and food tech.

We have been published in

Framework on fake online reviews: Will it make a real difference?

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

We have been published in

The power of employee advocacy and customer trust

To start with, in a data driven world and marketing folks looking at data to validate their ideas and strategies, here are some very relevant and powerful data points you might want to consider, and these are just the top five

We have been published in

Future of the Indian SaaS Ecosystem

Software as a Service or SaaS as its commonly known, has been one of the highest growing industries in India. This is India’s answer to tech revolution taking place in the global markets.

We have been published in

Mass layoffs undoubtedly tarnish a brand’s image

Industry veterans discuss the recent firings by various biggies which are also phenomenal brands.

We have been published in

BrandWagon Ad Talk with Ajit Narayan, CMO, Socxo

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing.

We have been published in

Moonlighting and its impact on employer branding

To really understand this, we first need to expand on our understanding of the term “employer brand” and how it is different from the “brand” that the company is selling.

We have been published in

Festive bonanza: Explore brand advocacy to generate high marketing ROI

Industry veterans throw light on brand advocacy during the festive times, its growth and more.

We have been published in

Opinion: How marketing and brand advocacy will change in the metaverse

Ajit Narayan, CMO, Socxo shares his thoughts on how metaverse is still an unknown entity and marketers need to prepare for it with facts, research, and data, and not FOMO.

We have been published in

Socxo launches mobile apps for its smart linking suite - Socxly

Positioned as the bridge between content, links, and the brands, Socxly will help content marketers, business social media users, and affiliate marketers use their cutting-edge offerings via their smartphones

We have been published in

Impact of Employee Advocacy in ‘Social Hiring’ in the digital ERA

Social Hiring is no longer a nice-to-know angle in recruiting. Recruiting has changed drastically, especially during and post-Covid.

We have been published in

Socxo enters into a strategic partnership with Xoxoday

The cloud-based brand advocacy platform Socxo has announced a strategic partnership by integrating its brand advocacy platform with Xoxoday Plum.

We have been published in

Links: The Foundation Of Everything Digital Marketing

Everything digital is collapsed into a link which then fetches, tracks, and attributes and works both ways

We have been published in

Here’s how a brand can develop an advocacy program

Our guest author says that a good advocacy program complements and powers up a brand’s content marketing plans.

We have been published in

Socxo launches social marketing tool Socxly in India

Brand advocacy platform Socxo has launched Socxly in India. Socxly is an organic social marketing platform of products and acts as a one-stop tool for content marketers and creators

We have been published in

Socxo’s unique performance driven pricing model

Socxo, a brand advocacy platform that was founded by Sudarsan Rao 3 years ago is based out of Bangalore.

We have been published in

Socxo enters into a strategic partnership with Social Selling HQ

Socxo, the SaaS and Mobile based Employee & Brand Advocacy platform has entered into a strategic partnership with Social Sales HQ, to expand its offerings in the North America markets.

We have been published in

Socxo Solutions bags the Brand Advocacy mandate for Moolya Software Testing

Socxo recently won the brand advocacy mandate of Moolya Software Testing, an upcoming and fast-growing software testing solutions provider for enterprises with over 100 customer success stories.

We have been published in

Does Indian advertising need more policing?

Advertising regulations in India are overseen by ASCI. The government has decided to ramp up the scrutiny on misleading food ads and will set up a committee for the same.

We have been published in

Why employees are an organisation’s first step to brand advocacy

With every engaged employee sharing brand content, brands can achieve a surge of greater web traffic, writes Ajit Narayan, CMO and Program Head at Socxo.

We have been published in

What’s drawing brands to ‘cool big brother’ Bhuvan Bam

Bhuvan Bam has taken the Indian influencer mainstream. With several big brands vying to sign him up for endorsements, this ‘boy next door’ has shown the power that social media holds in democratically electing its stars.

We have been published in

In-depth: What do brand custodians bring to table as brand ambassadors?

Promoters and CXO-level executives have more skin in the game when it comes to the overall performance of brands.

We have been published in

Employees as brand advocates is an untapped marketing tool

People are what makes a business or brand — whether it’s employees, customers, partners or fans. When it comes to employees, they are your key stakeholders.

We have been published in

Role of Behavioural Change and the Future of SaaS-based Start-ups in India

There is behavioral change ahead and we Indians still place a high degree of importance to owning something, rather than renting that same thing.

We have been published in

How, as brand ambassadors, employees raise the trust quotient of their firms

As innumerable channels become available to reach audiences and brand investment tends to fight for consumer attention, having employees as brand ambassadors appears to hold more weight than the latest industry influencer.

We have been published in

Socxo releases an e-book on Holiday season marketing

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter – October to December.

We have been published in

Are Indian brands open to try brand advocacy yet?

Sudarsan Rao, Co-Founder, and CEO, Socxo explains how brand or employee advocacy is still at an ‘Eh! What’s that’ stage in India and explores why.

We have been published in

Socxo wins brand advocacy mandate for Aegon Life Insurance India

Socxo, Bangalore based brand advocacy solutions start-up, has won the brand advocacy mandate of Aegon Life Insurance.

We have been published in

Will the economic slowdown affect the start-ups

Start-ups can exercise cautious optimism over the next quarter to see the impact or turnaround on the new measures and sops announced by the government.

We have been published in

Brand advocates are key to driving value for brands: Sudarsan Rao, SOCXO

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

We have been published in

Whitepaper by Socxo unveils interesting insights on what sales people believe

Socxo, the Bangalore based Brand Advocacy solutions provider, has released a whitepaper which gives a direction on what Sales Folkare seeking.

We have been published in

Social media is a double-edged sword

If you create a stir, be prepared of its “doosra” as well. And that, sums up the Zomato “Food is a religion” stir.

We have been published in

Advocacy marketing brings authentic qualitative traffic to brands

Socxo co-founder and CEO Sudarsan Rao talks about the benefits of advocacy marketing.

We have been published in

Likes removal by Instagram not ‘liked’ by influencers

GThe much expected update of the popular the social media platform Instagram has now hit social media influencers by simply hiding the likes on a photo or video post from the world.

We have been published in

What PC’s smoking pic trolling teaches

Global film celebrity Priyanka Chopra landed in a soup after her pictures of her smoking on a yacht in Miami went viral.

We have been published in

Socxo bags brand advocacy mandate for Clarion Technologies

Socxo, the Bangalore-based brand advocacy solutions provider, has won the brand advocacy mandate of Clarion Technologies, a technology solutions provider specialising in web, mobile and technology services.

We have been published in

How brands leverage consumer engagement & brand advocates

In today’s digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It’s not just about putting forth the brand's message to the consumer anymore.

We have been published in

5 Ways Employee Advocacy Benefits Brands

If the current global trends on word of mouth marketing and social content advocacy are anything to go by, teams of passionate employees are probably the best marketing army that you need to tap into.

We have been published in

Humanizing Social Media Algorithms to Power-up the Individual

Deciphering the latest algorithms and their impact is a daunting yet inescapable task to score on social media. More so, if you are a MarTech company or user.

We have been published in

We are the champions, We are the Nano—Influencers

By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That’s an ominous forecast by Edeleman in their 2017 digital trends report.

We have been published in

Trust to dust: Public faith in advertising is declining

Do you actually believe the ads that confront you each day on every possible social and traditional media platform? If you often find them shallow and lacking in meaning, then you're not alone.

We have been published in

The journey of an Internet brand, from engagement to reach

For almost two years now, engagement has ceased to be a primary metric for social platforms. Facebook doesn’t talk about likes/shares now, as the currency is about reach and frequency, similar to television, follows.

We have been published in

Socxo Solutions names Ajit Narayan as CMO & Program Head

Narayan , a die-hard Relationship, Loyalty and Digital Marketing professional has spent his time on building communications, analytics solutions and strategic planning tools in his previous jobs.

We have been published in