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Socxo Solutions names Ajit Narayan as CMO & Program Head
Narayan , a die-hard Relationship, Loyalty and Digital Marketing professional has spent his time on building communications, analytics solutions and strategic planning tools in his previous jobs.
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The journey of an Internet brand, from engagement to reach
For almost two years now, engagement has ceased to be a primary metric for social platforms. Facebook doesn’t talk about likes/shares now, as the currency is about reach and frequency, similar to television, follows.
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Trust to dust: Public faith in advertising is declining
Do you actually believe the ads that confront you each day on every possible social and traditional media platform? If you often find them shallow and lacking in meaning, then you're not alone.
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We are the champions, We are the Nano—Influencers
By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That’s an ominous forecast by Edeleman in their 2017 digital trends report.
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Humanizing Social Media Algorithms to Power-up the Individual
Deciphering the latest algorithms and their impact is a daunting yet inescapable task to score on social media. More so, if you are a MarTech company or user.
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5 Ways Employee Advocacy Benefits Brands
If the current global trends on word of mouth marketing and social content advocacy are anything to go by, teams of passionate employees are probably the best marketing army that you need to tap into.
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How brands leverage consumer engagement & brand advocates
In today’s digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It’s not just about putting forth the brand's message to the consumer anymore.
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Socxo bags brand advocacy mandate for Clarion Technologies
Socxo, the Bangalore-based brand advocacy solutions provider, has won the brand advocacy mandate of Clarion Technologies, a technology solutions provider specialising in web, mobile and technology services.
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What PC’s smoking pic trolling teaches
Global film celebrity Priyanka Chopra landed in a soup after her pictures of her smoking on a yacht in Miami went viral.
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Likes removal by Instagram not ‘liked’ by influencers
GThe much expected update of the popular the social media platform Instagram has now hit social media influencers by simply hiding the likes on a photo or video post from the world.
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Advocacy marketing brings authentic qualitative traffic to brands
Socxo co-founder and CEO Sudarsan Rao talks about the benefits of advocacy marketing.
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Social media is a double-edged sword
If you create a stir, be prepared of its “doosra” as well. And that, sums up the Zomato “Food is a religion” stir.
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Whitepaper by Socxo unveils interesting insights on what sales people believe
Socxo, the Bangalore based Brand Advocacy solutions provider, has released a whitepaper which gives a direction on what Sales Folkare seeking.
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Brand advocates are key to driving value for brands: Sudarsan Rao, SOCXO
Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way
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Will the economic slowdown affect the start-ups
Start-ups can exercise cautious optimism over the next quarter to see the impact or turnaround on the new measures and sops announced by the government.
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Socxo wins brand advocacy mandate for Aegon Life Insurance India
Socxo, Bangalore based brand advocacy solutions start-up, has won the brand advocacy mandate of Aegon Life Insurance.
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Are Indian brands open to try brand advocacy yet?
Sudarsan Rao, Co-Founder, and CEO, Socxo explains how brand or employee advocacy is still at an ‘Eh! What’s that’ stage in India and explores why.
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Socxo releases an e-book on Holiday season marketing
Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter – October to December.
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How, as brand ambassadors, employees raise the trust quotient of their firms
As innumerable channels become available to reach audiences and brand investment tends to fight for consumer attention, having employees as brand ambassadors appears to hold more weight than the latest industry influencer.
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Role of Behavioural Change and the Future of SaaS-based Start-ups in India
There is behavioral change ahead and we Indians still place a high degree of importance to owning something, rather than renting that same thing.
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Employees as brand advocates is an untapped marketing tool
People are what makes a business or brand — whether it’s employees, customers, partners or fans. When it comes to employees, they are your key stakeholders.
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In-depth: What do brand custodians bring to table as brand ambassadors?
Promoters and CXO-level executives have more skin in the game when it comes to the overall performance of brands.
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How Brand Advocacy Should Be Used This Festive Season, As A New Upcoming Tool
Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you by sharing their enthusiasm for your company.
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What’s drawing brands to ‘cool big brother’ Bhuvan Bam
Bhuvan Bam has taken the Indian influencer mainstream. With several big brands vying to sign him up for endorsements, this ‘boy next door’ has shown the power that social media holds in democratically electing its stars.
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Why employees are an organisation’s first step to brand advocacy
With every engaged employee sharing brand content, brands can achieve a surge of greater web traffic, writes Ajit Narayan, CMO and Program Head at Socxo.
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Does Indian advertising need more policing?
Advertising regulations in India are overseen by ASCI. The government has decided to ramp up the scrutiny on misleading food ads and will set up a committee for the same.
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Socxo Solutions bags the Brand Advocacy mandate for Moolya Software Testing
Socxo recently won the brand advocacy mandate of Moolya Software Testing, an upcoming and fast-growing software testing solutions provider for enterprises with over 100 customer success stories.
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