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Counts. Useful for the brand report. Nobody to call. The marketing team reports it. The sales team moves on.
01 · The new advocacy
Employee advocacythat shows youwho’s engaging.who’s buying.who’s warming up.
Your colleagues carry the story through networks buyers already trust. They choose approved content, add their own take, and share when it makes sense. Socxo shows the engager behind every share and comment.
200+ enterprise teams·Opt-in advocates·Composable on your CRM
02 · How it works
From a share to a signal.
Your employees post with consent. The world reacts. You finally see who. Here’s the 30-second version of what happens between those three sentences.
01
Your team starts posting
Marketing drops approved content into a shared library. Your colleagues pick what fits, add their own take, or skip the post. It goes out on social channels under their name, not the brand's.
02
The world reacts
Reach goes up because people trust people, not logos. Likes, clicks, comments, follows. Same posts, ten times the audience.
03
Every reaction has a name
A like or comment on LinkedIn isn't a number anymore. It's Maria Schäfer at Veridian. Karim at a target account. The intern at a competitor. You see the person, the company, and how interested they actually are.
04
Your other data joins in
Connect your CRM, your website, your event lists. Now the signal sits next to deal stage, last meeting, open tickets. The picture gets sharper.
05
Four teams move
Sales calls the warm accounts. Marketing retargets the lukewarm ones. HR spots a future hire who keeps liking your engineering posts. Comms tracks which message actually moved the needle. Same signal. Four jobs done.
That’s the loop. Below, why teams choose Socxo to run it.
03 · The wedge
Every other channel counts clicks. You see who’s buying.
What Socxo shows youIllustrative
Maria Schäfer
Senior Director, Procurement · Veridian GmbH
ICP matchTier 1 · Enterprise
Engaged viaVeridian employee post
Intent score94 / 100
Routed toLukas Weber · EMEA AE
A named buyer. In your ICP. Warmed up by a colleague she trusts. On your seller’s screen before the competition notices.
And what does that buy you
Sales calls Maria this week, before the competition notices.
Marketing builds a 1-on-1 around her account, not a blast.
HR spots three engineers in her network worth a coffee.
Three products. One Revenue Intelligence System.
The wedge above isn’t magic. It runs on three products you can buy separately or together. Each does one thing well. Together they turn an employee share into a named buyer on your seller’s screen.
Connect every source. Compose only the layers you need.
05 · How it fits together
One intelligence layer over the stack you already run.
Advocacy is the foundation. It turns opt-in employee sharing into buyer-level engagement signals. Add Socxly, your CRM, and other GTM sources. Pick the intelligence layers that match your team's reality today. Compose what fits, leave what doesn't.
Sources
4/4 active
Layers
5/5 active
06 · Built for the people who post
Advocates first. Buyers second.
Before the buyer-intelligence layer turns shares into named accounts, the program has to be one your colleagues actually trust. Here’s what that looks like on the page.
Your colleagues choose what they share. Never auto-post.
Topic controls, post-by-post approval, and a clear never-auto-post rule. The advocate stays in the driver's seat. Marketing never overrides.
How consent works →Advocates see their own wins. Not the buyer queue.
Each colleague sees their own posts, reach, and reward standing. The named-buyer queue, intent scores, and other advocates' performance stay with the GTM team.
What employees see →07 · For your whole team
Marketing buys it. Sales and HR can’t wait to join.
Sales books warm meetings in week two. HR routes attributed hires in week three. Marketing finally has the receipt the board asked for.
For Marketing
Turn engagement into qualified pipeline.
Every share becomes attributable. Every engager becomes scoreable. Your reach finally has a name on it.
See the marketing play →For SalesKnow which buyers your team just warmed up.
Named accounts. Named contacts. Trusted-relationship signal. Routed as the next best action.
See the sales play →For HREmployer branding that compounds.
Job posts amplified by employees. Candidates name themselves by engaging. Colleagues sit one introduction away. Reward the ones who brought them in.
See the HR playbook →For PR & CommsEarned reach with attribution.
Approved messaging at scale. Every share tracked back to the campaign, the topic, the moment.
See the Comms playbook →For LeadershipBrand equity that shows up in pipeline.
One number the board reads. Reach in, revenue out. One platform, one source of truth.
See the leadership view →From trusted employee reach to named buyer context.
08 · Why Socxo
Turn trusted engagement into buyer context.
Customer report · [24]7.ai“Brand conversations grew 2x. Engagement rate went from 7% to roughly 15%. Significantly more positive sentiment, too.”
Across the customer cohort
Right now across the network
Anonymized · indicative
Running employee advocacy at
CapgeminiDynamicwebMastek+ 200 enterprises
01
Buyer-level visibility down to the named individual.
When an employee shares a post, see which named individuals like, comment, and engage. Built on Socxo's engagement data layer, where buyer-level engagement enters the platform.
02
One intelligence layer over many sources.
Advocacy generates engagement. Socxly tracks links. Your CRM holds history. Signals reads them all and surfaces what matters. One pane. One bill.
03
Data sovereignty, wherever you operate.
Hosting across Asia, Europe, and the US, GDPR-aligned design, ownership-model on enterprise contracts. Your data, your workflows, your intelligence.
04
Composable on top of your CRM.
Plugs onto your CRM through configured connectors. Passive leads re-activate as new signals arrive.
09 · Outcomes, not features
Nine outcomes for the CMO, CRO, and CHRO to prove.
10 · The category
Trusted reach, buyer context, and action in one workflow.
Socxo connects approved advocacy, buyer-level engagement, and GTM action. Advocacy creates trusted reach. Signals identifies buyer context. Sales gets the next best action.
11 · The questions you’ll ask
The questions everyone has. The answers, here.
The questions every buying committee surfaces, from pricing to internal compliance review. The answers you’d normally hear in a sales call, written down so you can forward them to your team instead.
How is this priced?
Per module. Per output. Shares-based or Seat-based for Advocacy. AI Credits for Signals. Priced to your model.
You pay for the modules you activate: Shares-based or Seat-based pricing for Advocacy, whichever fits your team, and the AI credits the Signals layer burns. Honest and transparent. More employee participation gives Socxo more engagement to resolve into buyer context.
What if my employees don’t want to share?
They do not have to. Advocacy is opt-in per person. Pick topics, skip any post, never auto-post. Settings stay visible only to the employee. The ones who join stay because the program respects their voice and schedule.
We already run an advocacy tool. Why switch?
You replace your current advocacy tool with Socxo Advocacy. That’s the data path that makes Signals work. Everything else in your stack stays. Your CRM, sales engagement tools, your analytics. Socxo plugs onto them without forcing migration.
How does Socxo plug into our CRM and GTM stack?
Signals plugs onto your core CRM systems. Named buyers land as tasks or leads in the queue your reps already use. Marketing automation, meeting tools, and outreach platforms connect via API or MCP. Nothing rips and replaces. Socxo sits on top.
How long before we see pipeline impact?
Early buyer signals depend on employee participation, ICP fit, channel permissions, and campaign volume. In the briefing, we map the first 30 days and show the customer ranges that reflect 90-day maturity.
How is this scoped for data privacy and residency?
Hosting options are available across Asia, Europe, and the US on enterprise contracts. Deployment, DPA, and subprocessor information are reviewed during scoping. Employee consent is opt-in and tracked.
How do I get started?
A 30-minute call with the team. You bring an ICP file, an employee list (or estimate), and your current advocacy tool if you have one. We show you what the wedge looks like on your actual stack. If it does not hold up, we say so.
What do my employees see about themselves and their network?
Each colleague sees only their own posts, their own engagement, their own reward standing. They never see other colleagues' reach, the named buyers in the Signals queue, or anyone's compensation tier. Buyer-level visibility is for the GTM team. The advocate sees the wins, not the surveillance.
How does this hold up for internal compliance and legal review?
Designed to support that review. Advocacy is opt-in per person, with topic controls and a clear never-auto-post rule. Compliance-ready materials are available where scoped, including DPIA support, a briefing deck, and consent log detail.
How does this change our sales-cycle time?
Advocacy-sourced accounts give sales warmer context for the first conversation. In the customer ranges on this page, teams have seen shorter time-to-first-meeting on Advocacy-sourced accounts. Sales-cycle length depends on your ACV, and we share the methodology and benchmarks in the briefing.
What if a buyer is already in an SDR sequence?
Signals reads your existing sequence-state via the CRM connection. If Maria is already in a sales engagement cadence with Lukas, the new signal lands as an enrichment on his existing record, not as a duplicate task. No double-touch, no internal handoff fight.
12 · Get started
See your buyers engage. Today.
Demo runs on real market signals. 30 minutes with the team building it. A working instrument. Live data. Your stack on the screen.