Being Human: Marketing & Social Selling in a Digital World

Each person is unique, with challenges and pain points they wish to overcome in their personal or professional life — or both.

As we move into a world that is becoming even more digital as the days go by, we're finding that some traditional marketing approaches are no longer fit for purpose.

From the author's experience as a marketer of 15 years, this book is designed to help you overcome the challenges that face us as human beings in the digital world we now live in.

Written from a personal perspective, it shares an approach for human-to-human interaction in a professional setting — from social selling to account-based marketing to crafting compelling content and navigating social media channels to optimise their output to benefit you and your business. Everything is based upon results — tried and tested, and has led to healthy pipelines and return on investment in the millions.

This book isn't just for fellow marketers and sales professionals. It's for anyone who wants to cut through the noise and have a true relationship with their audience.

The hope is that it brings value and insight into your world.