A Five Point Plan to Building Your Very Own Employee Advocacy Program While Increasing Organic Reach

Contrary to popular belief, an organization's biggest assets are not its products, services, or the brands it owns, but in fact its people — employees, stakeholders, partners, and customers.

When employees take the initiative to promote their company, they transform into employee advocates. The act of promoting an organization through employees is known as employee advocacy, where they share company news, events, updates, and other content on their personal social media pages.