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brand advocacy marketing

Employee Advocacy

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as...

What is the Difference Between Advocacy Marketing & Paid Marketing?

Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds stronger brand relationships. The best customers and employees of any company are the...
Simplifying Advocacy Marketing

Simplifying Advocacy Marketing

The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of...
Brand Advocates

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Social Media Content – The Key to Advocacy Marketing Success

Social Media Content – The Key to Advocacy Marketing Success

There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can...
Advocacy Marketing For E-Commerce

Is Advocacy Marketing Helpful for E – Commerce Platforms?

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern...
Advocacy Marketing Affects

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
Encourage Brand Advocacy

How to Encourage Brand Advocacy Through Employee Engagement

We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO...
Brand Advocacy

What is Brand Advocacy and why Brands Need It?

Here is a presentation on what is brand advocacy and why brands need it? Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016...
Brand Advocacy Campaigns

4 Guidelines to Measure Your Brand Advocacy Success

You know it, and we know it – a basic tenet of any marketing campaign is that it needs a way to measure its success. However, each campaign is different and so unfortunately there’s...
Three Employee Engagement Activities

Three Employee Engagement Activities That You Can Start Doing Now

How engaged are your employees? Are you looking for ways to get them more engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mind-set. Your employees are real people,...