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advocacy marketing

Businesses and brands are showing us they care in times of crisis

How businesses and brands are showing us they care in times of crisis.

In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe – bringing people, businesses, and governments to their knees in terms of fighting the spread. As healthcare...
Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis

4 Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis

With uncertainty running rife across markets, it’s time to ditch strategy as you know it – because there’s no way it’s going to work in the new normal. One thing is for sure. Things...
Crisis Communications

3 Ways to Reach Out to Employees About Safety During the Covid Crisis

After all, their safety and well-being is your first concern. It’s been over three months since we first started hearing about the coronavirus crisis. It’s only that for the rest of the world except...
Growth Hacking Social Media Engagement Organically.

Growth hacking Social Media Engagement… Organically.

Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business...
Social Media Trends

The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.

Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have the inclination for yet another Social Media Trends post. But then,...
Post Timings on Social Media

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?
Content Curation

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching....
Influencer Marketing Tips

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right...
Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
Socxo Recognitions

Recognition as a start-up and as a content marketer.

Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs....