Browsing Tags

advocacy marketing

Businesses and brands are showing us they care in times of crisis

How businesses and brands are showing us they care in times of crisis.

In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe – bringing people, businesses, and governments to their knees in terms of fighting the spread. As healthcare...
Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis

4 Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis

With uncertainty running rife across markets, it’s time to ditch strategy as you know it – because there’s no way it’s going to work in the new normal. One thing is for sure. Things...
Crisis Communications

3 Ways to Reach Out to Employees About Safety During the Covid Crisis

After all, their safety and well-being is your first concern. It’s been over three months since we first started hearing about the coronavirus crisis. It’s only that for the rest of the world except...
Growth Hacking Social Media Engagement Organically.

Growth hacking Social Media Engagement… Organically.

Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business...
Social Media Trends

The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.

Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have the inclination for yet another Social Media Trends post. But then,...
Your guide to Mastering Employee Advocacy.

Your guide to Mastering Employee Advocacy.

If there’s one post about Employee Advocacy you should read, its this one. This will make you think afresh about it. Whether you are already running a program or are contemplating one.
Post Timings on Social Media

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?
Content Curation

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching....
Influencer Marketing Tips

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right...
Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
Social Selling

What Sales Folk seek to get active on Social Selling?

Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business such as LinkedIn. If you are following social media content and marketing strategies, chances...
Socxo Recognitions

Recognition as a start-up and as a content marketer.

Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs....
Organic Reach Growth

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
Brand Advocacy Pitfalls to Avoid

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation...
Advocacy Program Strategy

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
Brand Advocacy Stats

55 Advocacy Marketing Statistics to get your leadership team buy-in to it!

Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers before you take the plunge with investment and effort. Here’s everything you need to...
Earned Media Value

Earned media value: Go for it every day of the week and twice on Sunday.

Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media...
Employee Advocacy Platform to help you surge ahead on Employer Branding

Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.

“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of social media that’s getting us to the point where everything is social. Whether it’s...
Customer Advocacy

Customer Advocacy: Your Ace for Marketing Success.

In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for...
Enhance Content Marketing

Psst! How about some Customer Advocacy?

Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative method to get your share of authentic buzz. According to...