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employee advocacy

Personal Branding

Personal Branding: Why this is the crux of Employee Advocacy.

As a business, you already know how hard building a brand from scratch is, not to mention nurturing it over the long term. Now imagine your most precious assets – your employees – helped...
Your guide to Mastering Employee Advocacy.

Your guide to Mastering Employee Advocacy.

If there’s one post about Employee Advocacy you should read, its this one. This will make you think afresh about it. Whether you are already running a program or are contemplating one.
Employee Advocacy

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as...
Content Curation

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching....
Employer Branding

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number...
Brand Advocacy Pitfalls to Avoid

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation...
Employee Advocacy Platform to help you surge ahead on Employer Branding

Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.

“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of social media that’s getting us to the point where everything is social. Whether it’s...
Employee Branding Strategy

How to get your Employer Branding to stand out in the madding crowd. Part Deux.

In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious trouble if you’re unable to attract and retain talent. This one is part deux....
Myths on Employee Engagement

Six myths, stopping you from unleashing the full power of Employee Advocacy.

Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to the know the real deal.
Employee Advocates

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific objectives. However, despite the best of intent the benefits do...
Gamification

Challenge: Would Employees participate in an Advocacy Program at all?

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its true potential, organizations need to develop a truly symbiotic relationship with...
Employee Advocacy

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee...
Employee Advocacy Vs Brand Advocacy

Employee Advocacy vs Brand Advocacy are they one and the same?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same...
Super charge your brand image

5 Ways Your Employee Can Supercharge Your Brand Image

Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional marketing techniques, employee advocacy is not profit-driven. Instead, it is driven by principles of...
Power Of Employee Advocacy

5 Ways the Power of Employee Advocacy Can Elevate Your Brand

Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active employee participation at workspaces and beyond. This is made possible with employee advocacy programmes....
Employee Social Media Advocacy

Do’s and Don’ts of Employee Social Media Advocacy

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing...
Employee Brand Advocates

How to Turn Your Employees into Powerful Brand Advocates?

Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-competitive environment. Organizations that are employee-centric often fare better than...
Employee Advocacy Trends

Employee Advocacy Trends in 2018

There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to establish a formal advocacy program, the long-term benefits are...
Employee Advocacy Creates Authentic Brands

How Employee Advocacy Creates Authentic Brands

Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying relevant. A formal employee advocacy program is vital for putting a...
Employee Advocacy For Personal Branding

Employee Advocacy As A Tool For Personal Branding

Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand in the ever-competitive market landscape. It has numerous benefits for a brand in terms...