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Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific objectives. However, despite the best of intent the benefits do...

Challenge: Would Employees participate in an Advocacy Program at all?

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its true potential, organizations need to develop a truly symbiotic relationship with...

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee...

Employee Advocacy vs Brand Advocacy are they one and the same?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same...
5 Ways Your Employee Can Supercharge Your Brand Image

5 Ways Your Employee Can Supercharge Your Brand Image

Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional marketing techniques, employee advocacy is not profit-driven. Instead, it is driven by principles of...