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social media brand advocacy

Advocacy Program Strategy

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
Influencer Marekting Platform

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk...
Employee Advocates

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific objectives. However, despite the best of intent the benefits do...
Employee Advocacy

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee...
socialforgood how can ngos leverage social media to create greater impact

#SocialForGood: How can NGOs leverage social media to create greater impact.

#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not a surprise that it did. Priyanka Chopra said on her Facebook wall, “Over the...
Content Marketing Strategy

Mantra to dressing up your follower’s timelines: Get different.

What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed...
Employee Social Media Advocacy

Do’s and Don’ts of Employee Social Media Advocacy

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing...
Social Media Advocacy

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the...
Social Media Employee Advocacy

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content...

Amplify Your Social Reach With Brand Advocacy

It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners,...
Brand Advocates

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Social Media Content – The Key to Advocacy Marketing Success

Social Media Content – The Key to Advocacy Marketing Success

There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can...
Simple Tips to Build, Engaged and Retain Audience on Social Media

Simple Tips to Build, Engaged and Retain Audience on Social Media

There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a whole load of original subject matter that keeps readers enticed....
Employee Advocacy Programs

Boost Your Content Marketing With an Employee Advocacy Platform

Every marketer needs to have a dynamic and robust content strategy. In this digital age of free-flowing information, it is indeed a challenge for a business to communicate their brand’s message through quality content....
5 Steps to Turn your Employees into Brand Advocates

5 Steps to Turn your Employees into Brand Advocates

Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, employees have a network that is 10 times larger than the organization. Leveraging...
Employee Advocacy Guide

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
Social face

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...
Community Advocacy And Social Policy

The Age of Employee Advocacy is Here to Stay

Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand...
Customer Advocacy Program

How to Create a Customer Advocacy Program

Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global...
Brand Advocay Marketing

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team SOCXO heavily believe in and advocate, is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...