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brand advocacy

Brand Advocacy: A Comprehensive Guide.

Good branding is at the heart of any successful business. We all know that and so we get on to achieving brand visibility – social sharing, billboards, glossy brochures … the works. But the...
Build Trust in Times of Crisis

Businesses, Take Note: Build Trust in Times of Crisis.

“I would rather lose money than trust.” Robert Bosch Never before have these words rung truer than they do today when the world has been brought buckling down to its knees – with no...
Growth Hacking Social Media Engagement Organically.

Growth hacking Social Media Engagement… Organically.

Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business...
Brand Advocacy and SEO

Brand Advocacy and SEO. It’s Tango time!

Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any marketer worth his salt, the value of positive press is a no brainer. Yet,...
Partner Advocacy

Partner Advocacy. Power up your Channel Partners to surge ahead.

Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point. Indirect sales is where Channel Partners come in. This is...
Content Curation

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching....
Brand Advocacy Metrics

Brand Advocacy Metrics that Matter

It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about is how you’re going to measure the impact of your efforts. Enter the world of...
Brand Advocates

5 Things You Shouldn’t Do When Rewarding Brand Advocates.

So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe that was pushing it. Let’s break it down. You have...
Organic Reach Growth

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
Brand Advocacy Pitfalls to Avoid

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation...