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social media

Post Timings on Social Media

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?
Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
Personas in Advocacy

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one...
Implement Employee Advocacy

Dos & Don’ts In Implementing Employee Advocacy

Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its employees. Employees are crucial marketing assets to an organization as customers perceive them as...
Influencer Marketing Advantage

Build Your Brand with the Power of Influencer Marketing

Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a...
Influencer Marketing Strategy

4 Habits of Highly Influential Advocacy Marketers

Advocacy Marketers are the new age digital transformers who can make sure your organization increases its overall bottom line profits in a competitive business battlefield! Traditional marketing techniques have lost their sheen, and the...
Influencer Marketing

13 Key Stats That Prove The Rise of Consumers & Employee As Micro-Influencers

Are you looking for some interesting numbers? Not yet convinced about why you should be seriously considering Advocacy Marketing? Here are some interesting statistics that prove the rise of consumers and employees as the...
Influencer Marketing Strategy

How to Identify Your Customers as Micro-Influencers

Goodby influencers. Hello Micro-influencers. If there’s one thing that business’ and brands need to invest on, it’s trust. And that, is what’s delivered when you connect authentic customers to your marketing programs. They engage...
Social Selling Benefits

How Does Social Selling Benefit Enterprises

Social selling – it’s a word, all of us have heard in recent times and one that has created quite a stir in the marketing world. Traditional B2B outbound sales have become less effective...
The Kenscio-SOCXO Success Story

The Kenscio-Socxo Success Story

Success Story About Kenscio Kenscio is a leading data-driven Digital Marketing company in India. Having started in 2009 as an Email Service Provider, Kenscio has evolved into a 360-degree marketing company with core competencies...
Here’s Why Employees Would Agree to Use an Employee Advocacy Platform

Here’s Why Employees Would Agree to Use an Employee Advocacy Platform

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness the true potential of this practice, organizations need to develop a truly...
Content & Social Media Strategies for Adopting Employee Advocacy

Content & Social Media Strategies for Adopting Employee Advocacy

Think about it. Can you imagine communicating your brand’s message without quality content? To ensure that your message is effectively and efficiently delivered to your target audience, it is imperative to have a well-framed...
brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...