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Influencer Marketing

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right...
advocacy-over-paid-marketing

What is the Difference Between Advocacy Marketing & Paid Marketing?

Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds stronger brand relationships. The best customers and employees of any company are the...

Attract New Audiences & Strengthen Brand Reach with Influencer Marketing

An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily rely on social media platforms to interact with clients & customers, establish legitimacy and...

Build Your Brand with the Power of Influencer Marketing

Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a...

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content...