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employee advocacy marketing

Employee Advocacy 2.0

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as...
Employee Advocacy Benefits

Advocacy Marketing as a Channel for Digital Marketing

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
5 ways to Harness the Digital Skills of Your Employees and Customers

5 ways to Harness the Digital Skills of Your Employees and Customers

Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business...
Employee Engagement Activities
Word Of Mouth Marketing

Employee Advocacy – Is it the next generation word of mouth marketing?

Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who...
Trust in Social Media

5 key stats that prove Employee Advocacy is crucial in today’s digital world

Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic...
Implement Employee Advocacy Program

5 Steps to Implement a Successful Employee Advocacy Program

As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course you need to trust...
Measure Brand Advocacy

The Role of HR in Transforming Employees into Trusted Brand Advocates

Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards,...
Digital Skills

Harness the Digital Skills of Your Employees and Customers

Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to...
Brand Advocay Marketing

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team SOCXO heavily believe in and advocate, is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...