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employee advocacy marketing

Employee Advocacy

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as...
Myths on Employee Engagement

Six myths, stopping you from unleashing the full power of Employee Advocacy.

Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to the know the real deal.
Employee Advocacy Benefits

Advocacy Marketing as a Channel for Digital Marketing

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
Employee Advocacy Programs

Boost Your Content Marketing With an Employee Advocacy Platform

Every marketer needs to have a dynamic and robust content strategy. In this digital age of free-flowing information, it is indeed a challenge for a business to communicate their brand’s message through quality content....
Benefits for Employee Advocacy for SMEs & Large Enterprises

Benefits for Employee Advocacy for SMEs & Large Enterprises

Employee Advocacy helps traditional company sectors – like marketing, sales & HR coordinate effective social business solutions. Social media has disrupted traditional marketing strategies as it connects numerous people by facilitating sharing information across...
5 ways to Harness the Digital Skills of Your Employees and Customers

5 ways to Harness the Digital Skills of Your Employees and Customers

Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business...
Employee Engagement Activities
Word Of Mouth Marketing

Employee Advocacy – Is it the next generation word of mouth marketing?

Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who...
Trust in Social Media

5 key stats that prove Employee Advocacy is crucial in today’s digital world

Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic...
Encourage Brand Advocacy

How to Encourage Brand Advocacy Through Employee Engagement

We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO...
Implement Employee Advocacy Program

5 Steps to Implement a Successful Employee Advocacy Program

As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course you need to trust...
Employee Brand Advocacy

The Role of HR in Transforming Employees into Trusted Brand Advocates

Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards,...
Digital Skills

Harness the Digital Skills of Your Employees and Customers

Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to...
Brand Advocay Marketing

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team SOCXO heavily believe in and advocate, is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...
Employee Advocacy Trends
Employee Advocacy Platform

4 Steps to Embrace Employee Advocacy

Employee advocacy is one of the most powerful marketing tools to get your brand on the map. Perhaps you know that already and have started off on an advocacy program. A few months in...
Three Employee Engagement Activities

Three Employee Engagement Activities That You Can Start Doing Now

How engaged are your employees? Are you looking for ways to get them more engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mind-set. Your employees are real people,...
5 Ways to Grow Employee Brand Advocates

5 Ways to Grow Employee Brand Advocates

We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power....
Earned Media Marketing

Employee Advocacy – Rise of the Employee Marketer

Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
Employee Engagement to Kickstart Employee Advocacy

Why you need Employee Engagement to Kickstart Employee Advocacy

There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs...