In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in…
Continue readingWord of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative…
Continue readingWhen customers speak about your brand. They endorse you for the experiences they've had with you. However big or small. And that's not all.…
Continue readingThe digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business…
Continue readingContent marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with…
Continue readingBrand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive…
Continue readingAdvocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The stakeholders may be a…
Continue readingGoodby influencers. Hello, Micro-influencers. If there’s one thing that businesses and brands need to invest in, it’s trust. And that is what’s delivered when…
Continue readingOnline marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry…
Continue readingThe hype about employee engagement is on the upsurge – the concept has piqued the interest of managers, researchers, academicians and the HR community…
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