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social media advocacy

Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs

The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social...

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the...
Social Media Content Strategy

Amplify Social Reach Through Focused Content Marketing

In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing...
Influencer Marketing Advantage

Build Your Brand with the Power of Influencer Marketing

Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a...

Ways You Can Encourage Employees To Advocate For Your Brand

People get drawn to a brand after witnessing internal engagement by a bunch of passionate advocates – customers, micro-influencer, employees, and stakeholders. Your employees are the pillars on which your brand name can be...