Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall…
Continue readingSpeaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came…
Continue readingAdvocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key…
Continue readingToday, social media opens up a new world of Advocacy Opportunities to tap and motivate important marketing assets – employees, customers and partners. Establish…
Continue readingAdvocacy marketing is the process of inciting and equipping your employees, customers and partners to generate buzz around your brand through social mentions and…
Continue readingThe main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media…
Continue readingChristmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken…
Continue readingThe pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet…
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