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Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1

If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their...

Employee Engagement – Is Your Organization Ready?

It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has...

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...

Advocacy Marketing for the B2B Market? YES it works!

Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work...