What is advocacy marketing and the reasons to invest in it?
Advocacy marketing focuses on getting your current employees, influencers, customers and partners to share their positive experiences with your company to other people in many ways, such as through reviews and social media mentions. It prompts the most enthusiastic brand advocates to amplify the voice of your brand and thus bring in more business. The 4 Compelling Reasons to Invest in Advocacy Marketing are given Below
- Word of mouth marketing is the primary influencer of purchasing decisions: 74% of consumers identify word of mouth as a key influencer in the purchasing decision (Source: Ogilvy/Google/TNS)
- Advocates are trusted more than you: 94% of the consumers trust recommendations from friends, and family more than other forms of advertising (Source: WOMMAPEDIA)
- Referred Customers reduce acquisition Costs: 31% of consumers are willing to recommend providers and brands to others thus reducing acquisition costs (Source: Accenture)
- Advocates give you repeat business: 57% of US Small business owners say established relationships with the customer base are the primary driver of repeat business. (Source: Braun Research)
Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps businesses build employee influencers and generate organic reach for their content marketing efforts. To Invest in Advocacy Marketing, Contact Socxo.
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