Browsing Tags

advocacy marketing

Employee Advocacy Guide

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
Kickstart your Employee Advocacy Program

Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2

In Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its requirements to your employees. The final stages of the program...
Kickstart your Employee Advocacy Program

Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1

If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their...
Engaged Employees

Employee Engagement – Is Your Organization Ready?

It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has...
Employee Advocacy Marketing Campaign

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
Employee Advocacy Need

Employee Advocacy: The Need of the Hour

Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...
brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...
Advocacy Marketing For B2B Market

Advocacy Marketing for the B2B Market? YES it works!

Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work...
Implement Employee Advocacy Program
Create Brand Advocates

5 Tips to Convert your Customers into Brand Advocates

TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly...
Advocacy Marketing Stats

Five Stats about Advocacy Marketing

Advocacy Marketing is the best form of marketing at the moment and looks like it will be the preferred form of marketing for years to come. We are not just saying it! Here are...
Brand Advocacy Marketing
Measure Brand Advocacy Success
Employee Advocacy Program

Encouraging Employee Advocacy – Is Gamification the answer?

To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016...
Why Brands need to Invest in Advocacy Marketing

Why Brands need to Invest in Advocacy Marketing?

Here is a presentation on why brands need to invest in advocacy marketing? Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your...
what is advocacy marketing

What is Advocacy Marketing?

Here is a presentation on what is advocacy marketing? Advocacy marketing has become a digital word of mouth marketing today. It harnesses the power of your employees, customers and partners to transform them into...
Word Of Mouth

What are the Different Components of Advocacy?

Here is a presentation on what are the different components of advocacy? The advocates spread positive word-of-mouth recommendation about your company brand and performance. Some of the most popular components of advocacy are:
Value of Advocacy Marketing

Value of Advocacy Marketing

Here is a presentation on what is the value of advocacy marketing? Advocacy marketing has become a digital word of mouth marketing today. It harnesses the power of your employees, customers and partners to...
Gain Brand Reputation

7 Advocacy Marketing Tips You Need to Learn Now

Here is a presentation on 7 advocacy marketing tips you need to learn now. Advocacy marketing is a great way to gain a great brand reputation and increase online visibility. You must have known...