A quick guide to Employee, Social and Brand Advocacy

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years.

That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used in this domain.

Employee Engagement:
Employee engagement is about being proactively involved in the daily activities of the organization and working towards fulfilling its purpose and objectives. It is the emotional commitment the employees have towards the organization they represent.

Employee Advocacy:
Brands are yet to utilize their biggest asset – their employees. Employee advocacy is the promotion of a company or organization by its workforce. Essentially, employee advocacy enables an organization’s people to act as brand ambassadors on social media. This concept applies to any social media platform such as Facebook, Twitter, YouTube, where people may engage with the brand’s post by liking, sharing or commenting.

Advocacy Marketing:
Advocacy marketing has become akin to digital word-of-mouth marketing today that harnesses the power of an organization’s employees, customers and partners’ positive brand-related communication. Businesses must unleash the power of advocacy marketing to become digitally enabled so as to maximize the online reputation of their brand, company and advocates.

Organic Social Media Reach:
Organic social media reach encompasses every activity that happens on social media without paid promotion. When someone posts on their personal social media page, but doesn’t spend any money to ‘boost’ it; they are creating an organic post. When they comment on a business’ post in their news feed and the ‘sponsored’ tag does not appear on the post, such an action qualifies as organic. In other words, organic actions occur on non-ads. The organic reach of a post amplifies when it is shared by the user’s connections on social media.

Social Advocacy:
Refers to social media advocacy wherein stakeholders of a brand – employees and other members, talk about the brand or company, its products and services on their personal social media pages.

Brand Advocacy:
A brand advocate could be an employee, customer, or stakeholder, who actively talks about the brand, products and services and spreads favorable word-of-mouth messages (WOM) to their connections online.

Employee Retention:
Employee retention requires the incorporation of employee-friendly policies which entice employees to remain in an organization. It encompasses the various measures taken to encourage employees to stay in the organization without feeling the need to switch jobs.

Why Employee Advocacy?
The biggest reason to launch an employee advocacy program in any company is straightforward: it works wonders! Here are some statistics to prove it:

846 – The average number of social connections held by each employee.

561% – The percentage improvement in social reach your employees can achieve.

8 x – The difference between social engagement by your employees versus brand channels.

Who will do it for you?
Socxo provides organizations with a platform where they can transform their employees, customers and partners into trusted brand advocates. It enables advocates to curate, share, amplify and drive thought leadership for enhancing company’s branding and performance.

Employee advocacy increases brand visibility, improves brand recognition and brand loyalty. It is a win-win situation for both employees and organizations because it allows employees to build their personal brand and enables companies to grow their brand presence online.

Tags:
Blog Comments
Reply

pr0wlie.tumblr.com

My partner and I stumbled over here from a different web page and thought I may
as well check things out. I like what I see soo noow i’m following you.
Lookk forward to looking over youhr web pagge
for a second time.

@pr0wlie.tumblr.com: Thank you for following! We’ll keep posting, so do drop by often.

Its like yoou read my mind! You appear to know so much abvout this, like you wrote the
book in it orr something. I think tbat you can do with a feew pics to
drive the message hoe a little bit, but instead of that, his is
magnificent blog. An excellent read. I will certainly
be back.

@Sallie: Glad you enjoyed our blogs. Thanks a lot for your feedback – we’ll try to introduce pics whenever possible.

Great post. I usd to be checking continuously this welog and I am impressed!
Very useful info particularly tthe closing
phase 🙂 I hadle such information much. I used to be
seeking this particular info for a very lengthy time.
Thank you and good luck.

@Lacy – Thank you for returning to SOCXO. We’ll keep posting more interesting reads for you!

Reply

www.webmaster-link-exchange.com

Fabtastic from you, man. I’ve understand your
stuff previous too and you’re just extremely wonderful. I
actually like what you have acquired here, certainly like what you’re saying
and the way in which you say it. You made it enjoyable and you still take care to keep it wise.

I can’t wait to read much more from you. This is actually a terrific site.

@wwww – Thanks for your positive comment!

I like the helpfil info you provide in your articles. I’ll bookmark your weblog
and check again here frequently. I am quite certain I’ll learn many new stuff
right here! Best of luck for the next!

Than you for some other informative website. Where else could I get that
type of information written in such a perfect method?

I have a mission that I’m just now operating on, and I’ve been on the glance out for such info.

Thank you @Gabriella.

Excellent beat! I would like to apprentice while you amend your web site, how can I subscribe for a blog website?
The account helped me an acceptable deal. I had been tiny bit acquainted
of this, your broadcast offered bright clear concept.

Thank you @Tabitha

I was suggested this blog by my cousin. I’m nnot sure whether this post is written by
him as no one else know such detailed about my trouble. You arre amazing!
Thanks!

Hello There. I found your blog using msn. This is a really well written article.
I’ll make sure to bookmark it and come back to read more of
your useful information. Thanks for the post. I will definitely return.

It’s very easy to find ouut any topijc on web as compared to textbooks, as
I found this article at this web site.

Hey there! I simply wish to give you a huge thumbs up for your
great info you’ve got here on tis post. I will be returning to your website for more soon.

The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.So how do you encourage employees to share brand content on their personal networks, including Facebook, Instagram, Twitter, and other social media platforms. Incentivization of employee advocacy programs has proven to be a fantastic motivator, but it should be used carefully as unregulated incentivization can actually be counterproductive. Sadly, many companies don’t know how to properly incentivize their employee advocates, causing morale and performance to plummet.Through learning from past experiences, we’ve come up with a few unique ways to keep brand ambassadors motivated.

Link Employee Participation and Performance Goals. Holding employees accountable always helps as it creates a sense of urgency. Create a content calendar and use performance goals to achieve this, but don’t overdo it to the extent of mandating advocacy because that ain’t going to work. Otherwise, linking advocacy and performance works like a charm. After all, being an influencer on social media can come with huge perks.Everyone wants to be appreciated for a job well done. Chances are that junior employees are the ones banging out great content. Sadly, they often don’t get credit for their work.

A well thought out employee advocacy program has the potential to make the whole company a brand marketing army. One that is proud to stand behind their management and enhance brand reputation whenever needed. It trains employees to know that fighting for their brand is in their own best interests, and more importantly, it can only be achieved through teamwork.

Marketing Strategy needs employee advocacy
Organic reach is declining
Most millennials are blind to digital ads
More people trust information from “normal” people way more than advertisers.
With the way organic social engagement is dipping, and paid digital advertising costs are increasing, several brands are looking towards new ways to get their brand name out there.

Brand Advocacy is a person who talks about a brand or particular product and tells all the good quality of the product and about the brand to other people. Advocacy Marketing is a form of marketing that emphasizes getting existing customers to talk about the company and its products. Social Media Advocacy in simple terms means talking about a particular brand or company on your personal social media channels.

Veryy nice article, exactly wgat I was looking for.

When someone writes an article he/she keeps the plan of a user in his/her brain that
how a user can know it. Therefore that’s why this piece of writing is amazing.
Thanks!

Attractive component to content. I simply stumbled upon your website
and in accession capital to claim that I gett actualoy enjoyed account yourr blog posts.
Any way I will be subscribing in your augment and even I success you access consistently quickly.

This info is worth everyone’s attention. How can I find out more?

Appreciate this post. Will try it out.

Thanks for finally talkinng about >A qyick guide to Employee,
Social and Brand Advocacy <Loved it!

Awesome! Its really amazing article, I have got much clear
idea conceerning from this paragraph.

Reply

https://www.instagram.com/

I read this paragraph fully on tthe topic of the comparison of hottest and preceding technologies,
it’s remarkable article.

What’s up, I read your new stuff on a reguilar basis.

Your writing style is awesome, kee doling what you’re doing!

This is very interesting, You are a very skilled blogger.

I have joined your feed and look forward to seeking more of your
magnificent post. Also, I have shared your site in mmy social networks!

Hello, yes this article is really pleasant and I have learned llot of things
from it regarding blogging. thanks.

Fascinating blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple tweeks would really make my blog shine.
Please let me know where you got your theme.

Kudos

Reply

reviews.birdeye.com

Keep on working, grreat job!

Excellent post. I was checking continuously this blog and I am impressed!
Very helpful info specifically the last part 🙂 I care for such
information a lot. I was looking for this certain info for a very long time.
Thank you and best of luck.

There is certainly a great deal to find out about this topic.
I like all the points you’ve made.

Incredible points. Great arguments. Keep up the great effort.

Reply

house shifting service in chennai

I always used to read post in news papers but now as I am
a user of net therefore from now I am using net for content,
thanks to web.

Reply

Bovenaan in Google

Hello, just wanted to tell you, I enjoyed this blog post. It was helpful.

Keep on posting!

Reply

Tip to Increase Your Company's Rank: Use Employee Advocacy Platform - SOCXO

[…] Employee advocacy can be described as the brand promotion led by employees on their personal social media channels. The beneficial social media channels could be LinkedIn, Twitter, Quora and more, depending on the influence of the promoters and the type of audience. […]

Hello my friend! I want to say that this article is awesome, great written and come with approximately
all vital infos. I would like to see more posts like this .

Useful info. Fortunate me I discovered your site accidentally,
and I’m stunnedd why this coincidence did not happened in advance!

I bookmarked it.

Hello my family member! I wish to say that this article is awesome, nice written and include approximately
all vital infos. I would like to look more posts like this
.

Reply

http://tinyurl.com/yxupnn5v

Thank you, I have recently been searching for info about this topic for a while and yours
is the greatest I’ve found out so far. But, what
about the conclusion? Are you sure concerning the supply?

Right here is the right site for anybody who wants to find out about this topic.
You understand a whole lot its almost tough to argue with you (not that I actually would want to…HaHa).
You definitely put a fresh spin on a subject which has been discussed for
years. Excellent stuff, just excellent!

Reply

why not try this out

It¡¦s really a great and helpful piece of information. I¡¦m satisfied that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

Leave a Comment