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08 Jun 2018

Do’s and Don’ts of Employee Social Media Advocacy

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination…

30 May 2018

Boost Organic Traffic with Advocacy Marketing

Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known…

18 May 2018

How to Turn Your Employees into Powerful Brand Advocates?

Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and…

11 May 2018

Employee Advocacy Trends in 2018

There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time…

20 Apr 2018

How Employee Advocacy Creates Authentic Brands

Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying relevant.…

12 Apr 2018

What Makes A Successful Advocacy Marketing Program?

Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively…

06 Apr 2018

Why Brands Should Prefer Advocacy Marketing Over Paid Marketing

Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting instant traffic to websites,…

05 Apr 2018

How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis

Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voice &…

31 Mar 2018

Employee Advocacy As A Tool For Personal Branding

Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand in the ever-competitive market…

29 Mar 2018

What Is in It for End Users in an Advocacy Marketing Platform?

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it…