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24 Jan 2018

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms…

21 Jan 2018

How To Grow Your Business With Advocacy Marketing

According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency. With trust as its…

18 Jan 2018

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive…

15 Jan 2018

Three Ways To Measure Advocacy Marketing Program’s Success

Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it is trending in the…

11 Jan 2018

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage of social media. In…

07 Jan 2018

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The stakeholders may be a…

06 Jan 2018

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The…

30 Dec 2017

Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?

Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees, customers and partners to…

27 Dec 2017

Employee Engagement Using Employee Advocacy

Why Is Employee Advocacy An Important Aspect For Corporates And How Does It Create Employee Engagement?

Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be interested to do the…

22 Dec 2017

How does Advocacy Marketing Support Online Reputation Management?

Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation among customers. We live…