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19 Jun 2019

Earned media value: Go for it every day of the week and twice on Sunday.

Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be…

13 May 2019

Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.

Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers…

06 May 2019

Customer Advocacy: Your Ace for Marketing Success.

In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in…

29 Apr 2019

How to get your Employer Branding to stand out in the madding crowd. Part Deux.

In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious trouble if you’re unable…

23 Apr 2019

Psst! How about some Customer Advocacy?

Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative…

12 Apr 2019

Six myths, stopping you from unleashing the full power of Employee Advocacy.

Internal Communications - Employee Engagement - Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to the know the real…

25 Mar 2019

How to Leverage Customers as Micro Influencers.

When customers speak about your brand. They endorse you for the experiences they've had with you. However big or small. And that's not all.…

12 Mar 2019

Enter the Micro-influencers. Your best partners in marketing.

Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of…

05 Mar 2019

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played…

25 Feb 2019

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific…