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23 Dec 2019

The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.

Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have…

19 Nov 2019

Brand Advocacy and SEO. It’s Tango time!

Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any marketer worth his salt,…

05 Nov 2019

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing…

28 Oct 2019

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?

14 Oct 2019

Partner Advocacy: Power up your Channel Partners to surge ahead.

Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point.…

07 Oct 2019

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a…

30 Sep 2019

Brand Advocacy Metrics that Matter

It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about is how you’re going…

23 Sep 2019

5 Things You Shouldn’t Do When Rewarding Brand Advocates.

So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe…

16 Sep 2019

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has…

09 Sep 2019

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning…