Read Our Blog on Advocacy| Socxo Opinions

Advocacy Marketing, Brand Advocacy

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially...

Brand Advocacy Pitfalls to Avoid

Advocacy Marketing, Brand Advocacy

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t?...

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Advocacy Program Strategy

Advocacy Marketing, Advocacy Program

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...

User Generated Content

Brand Advocacy, UGC

User Generated Content: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some...

User Generated Content, Viral Marketing

Viral Marketing: Pure Dumb Luck or Strategy?

Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...