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Advocacy Marketing, Blog

Advocacy Marketing Is All About Content Marketing

Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as...

Brand Advocacy

Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts

There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer...

Why micro-influencers trump over celebrities

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Blog, Blogs

The ROI Of User Generated Content (UGC)

User Generated Content (UGC) is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational...

Employee Advocacy

6 Compelling Reasons Why Your Business Needs Employee Advocacy

Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical....

Blog, Blogs

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience...