From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a…
Continue readingRemember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be…
Continue readingIn today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in…
Continue readingWhen customers speak about your brand. They endorse you for the experiences they've had with you. However big or small. And that's not all.…
Continue readingInfluencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of…
Continue readingCall it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played…
Continue readingThe digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business…
Continue readingWhat is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating…
Continue readingAcquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the…
Continue readingThere has been a radical shift in the way organizations perceive their employees. The role of employees is no longer restricted to merely contributing…
Continue reading
