Resources · Blog

Field notes from the team building Socxo.

Long-form writing on revenue intelligence, the buyer-level signal moat, and the operating discipline behind a working employee-advocacy program.

19 May 2016

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media…

29 Apr 2016

A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers. Today, social media opens up a…

07 Apr 2016

Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It…

30 Mar 2016

Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn…

18 Mar 2016

The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is…

09 Mar 2016

As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the…

08 Mar 2016

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates…

17 Feb 2016

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be…

05 Feb 2016

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By…

28 Jan 2016

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is but human; to relieve…