Field notes from the team building Socxo.

Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots

A conversation with Mike Ambassador Bruny Most brand managers agree that a group of employees with excellent personal brands could act as a catalyst…

Three Tips For A Successful Social Advocacy Program In A Nonprofit

Social advocacy programs are not just for corporates. A nonprofit can make the best out of it too. Whether it is spreading the word…

How Nonprofits Can Make Use Of Social Advocacy

A conversation with Julia Campbell

Why Ubiquitous Advocacy Will Be The Norm In 5 years

On social media, people are getting more vocal about their likes and dislikes about a brand. Mukund Krishna, Founder, SOCXO, believes that this trend…

Who Are Brand Advocates?

Three Unmissable Marketing Tactics On Social Media

In many industries, the organic visibility of brands on social media is a mere 2% or less. And what are companies doing about it?…

Three Best Steps To Drive Employee Advocacy In An Organization

A conversation with Chad Pollitt. 

Forget These Three Things and You Will Regret Why You Started an Advocacy Program

Employee advocacy program is on the lips and task list of every CXO today. But is your organization ready for it? Will your workforce…

Why You Should Not Confuse Audience Size With Influence

The more the number of followers or friends on social media networks, the higher is the influence. Believe it or not, this is the…

Employees to Brand Advocates – How to Make the Transition

A conversation with Mark Schaefer.