Long-form writing on revenue intelligence, the buyer-level signal moat, and the operating discipline behind a working employee-advocacy program.
Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken…
Continue readingIn 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1 Metric.’ According to the…
Continue readingSocial Advocacy and Branding are a match made in heaven. Only 15% of people trust a brand’s messages and ads. 84% of people trust…
Continue readingApart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, there are! Team SoCXO…
Continue readingUsing employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or…
Continue readingThe pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet…
Continue readingA significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more trust. Why? Because we…
Continue readingA post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us
Continue readingJune 5, 2015 was one of the eventful days for Team SOCXO. Our day out at the NASSCOM Product Conclave 2015 at Hotel Crowne…
Continue readingMany an HR manager is worried that an employee with a first-rate personal brand sells himself more than the company. But Mike Ambassador Bruny,…
Continue reading
