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Micro Influencers

Brand Advocacy, Customer Advocacy

How to Leverage Customers as Micro Influencers.

When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small....

Micro Influencer Platform

Advocacy Marketing, Brand Advocacy

Enter the Micro-influencers. Your best partners in marketing.

Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being...

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Advocacy Marketing, Brand Advocacy

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media....

Advocacy Marketing, Employee Advocacy

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative...

Advocacy Marketing, Employee Advocacy

Challenge: Would Employees participate in an Advocacy Program at all?

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order...