27
Nov 2019
A Comprehensive Guide to Influencer Marketing.
When you’re late for the race, it’s hard to make up. The only way you stand a good chance is not to run fast,…
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Resources · Blog
Field notes from the team building Socxo.
Long-form writing on revenue intelligence, the buyer-level signal moat, and the operating discipline behind a working employee-advocacy program.
19
Nov 2019
Brand Advocacy and SEO. It’s Tango time!
Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any marketer worth his salt,…
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05
Nov 2019
Time to think Employee Advocacy 2.0.
Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing…
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28
Oct 2019
To Post or Not to Post on Social Media. That’s the question.
Posting on social media is a given. But are there any best hacks or mixes?
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14
Oct 2019
Partner Advocacy: Power up your Channel Partners to surge ahead.
Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point.…
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07
Oct 2019
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a…
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30
Sep 2019
Brand Advocacy Metrics that Matter
It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about is how you’re going…
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23
Sep 2019
5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe…
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16
Sep 2019
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has…
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09
Sep 2019
What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning…
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