19
Jun 2019
Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be…
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Resources · Blog
Field notes from the team building Socxo.
Long-form writing on revenue intelligence, the buyer-level signal moat, and the operating discipline behind a working employee-advocacy program.
27
May 2019
Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.
“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of social media that’s getting…
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13
May 2019
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers…
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06
May 2019
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in…
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29
Apr 2019
How to get your Employer Branding to stand out in the madding crowd. Part Deux.
In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious trouble if you’re unable…
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23
Apr 2019
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative…
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12
Apr 2019
Six myths, stopping you from unleashing the full power of Employee Advocacy.
Internal Communications - Employee Engagement - Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to the know the real…
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25
Mar 2019
How to Leverage Customers as Micro Influencers.
When customers speak about your brand. They endorse you for the experiences they've had with you. However big or small. And that's not all.…
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12
Mar 2019
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of…
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05
Mar 2019
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played…
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