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employee advocacy

Measure Brand Advocacy

The Role of HR in Transforming Employees into Trusted Brand Advocates

Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards,...
Digital Skills

Harness the Digital Skills of Your Employees and Customers

Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to...
Brand Advocay Marketing

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...
Employee Advocacy Trends

5 Ways to Grow Employee Brand Advocates

Employees are your most valuable Sales people, Marketers, Advertisers, Spokesperson, Advocates, Influencers. As Brand Advocates, your employees have huge selling power. 5 Ways to Grow Employee Brand Advocates given below. Global Study of 2300...
Employee Advocacy Platform

4 Steps to Embrace Employee Advocacy

Employee advocacy is one of the most powerful marketing tools to get your brand on the map. Perhaps you know that already and have started off on an advocacy program. A few months in...
Three Employee Engagement Activities

Three Employee Engagement Activities That You Can Start Doing Now

How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are...
5 Ways to Grow Employee Brand Advocates

5 Ways to Grow Employee Brand Advocates

We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power....
Earned Media Marketing

Employee Advocacy – Rise of the Employee Marketer

Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
Employee Engagement to Kickstart Employee Advocacy

Why you need Employee Engagement to Kickstart Employee Advocacy

There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs...
Employee Engagement Drives Employee Advocacy

How Employee Engagement Drives Employee Advocacy

Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition....
Organic Reach

Why Organizations Prefer Advocacy Marketing in Today’s Digital World?

Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016 will be the year advocate marketing breaks through as a top priority for marketers.”...
Word Of Mouth Marketing

5 Reasons Why You Should Invest in Advocacy Marketing

Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It is natural though, that you might have some questions about...
Employee Advocacy Tools

The Future of Marketing: Employee Advocacy

Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn and adapt ASAP. With this in mind, SOCXO looks at...
Employee Advocacy Software

5 Key Benefits of an Employee Advocacy Program

The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is to engage your employees productively. So, this people asset can...
Social Media Platforms

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By the year 2020, social media training in the workplace would...
Social Media Advocacy

Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media

Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken the e-commerce world by storm. This isn’t news to us....
Internal Communication

6 Ways Companies Can Share Internal Communication With The Team

Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, there are! Team SoCXO has put together a list of communication methods that will...
Employee Advocacy

3 Ways To Boost Your Employee Advocacy Program

Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright spark in your marketing team) picked up on...