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07 Apr 2016

5 Reasons Why You Should Invest in Advocacy Marketing

Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It…

30 Mar 2016

The Future of Marketing: Employee Advocacy

Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn…

18 Mar 2016

5 Key Benefits of an Employee Advocacy Program

The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is…

09 Mar 2016

The Importance of Visual Appeal and Branding (Part 2)

As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the…

08 Mar 2016

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates…

17 Feb 2016

The Importance of Visual Appeal and Branding

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be…

05 Feb 2016

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By…

28 Jan 2016

The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is but human; to relieve…

23 Dec 2015

Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media

Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken…

15 Dec 2015

The Rules Have Changed

In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1 Metric.’ According to the…