Advocacy Marketing

06 Oct 2022

Why is Employee Motivation Important?

Reiterating the fact that employee motivation is important within an organization seems moot at this point. Yet, most organizations fail when it comes to…

29 Jul 2022

What is Thought Leadership? – A Guide to Build Your Unique Brand

“Content is king”- the phrase has never been more relevant for businesses than it is at present. Content marketing is no longer an option…

20 Jul 2022

How to Empower Your Employee Influencers?

Introduction Marketing must evolve with time. Trends that drove marketing strategies a year ago are no longer as effective because the consumer mindset has…

24 May 2022

Social Media Storytelling: The Complete Guide for Your Brand

Introduction Storytelling has played a big part in our lives, from reading fictional stories as kids to listening to stories from people worldwide; even…

11 May 2022

Employee Advocacy Mistakes to Avoid

Introduction Employee advocacy is no longer a mere string of corporate jargon. Today, it has become an active strategy with realistic business goals. While…

26 Apr 2022

13 Social Media Trends That Will Dominate In 2022

Close to 50% of the current world population is active on at least one social media platform, and each person spends an average of…

22 Mar 2022

Everything You Want to Know About Community Based Marketing.

Introduction In simple terms, community marketing seeks to provide a platform to the brand’s audience. People can communicate with the company and with other…

23 Feb 2022

Whom Do People Trust? The Edelman Trust Barometer 2022

Introduction Trust is elemental to the current market. Given how flooded the world is with information, it is often a battle of wits when…

05 Jan 2022

User-Generated Content: The Smart Marketer’s Guide to UGC.

Introduction In the world of digital marketing, content is king. But, if there was an emperor, it would be User-Generated Content! Often, brands that…

08 Dec 2021

Keep Your Employees Connected in a Digital World. Your Guide to Employee Apps.

Introduction Employee Apps have now assumed the centre stage in almost all spheres of our life, including the work-life of employees. A survey by…