09
Sep 2019
What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning…
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Tag
#User Generated Content
08
Jul 2019
UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a…
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02
Jul 2019
Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that…
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27
Feb 2018
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content…
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24
Nov 2017
Amplify Social Reach Through Focused Content Marketing
In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go…
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