Influencer Marketing Tips

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...

Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....

Employee Engagement Strategy

Free e-book : Employee Engagement first, before Employee Advocacy.

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Social Selling

What Sales Folk seek to get active on Social Selling?

Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...

Employer Branding

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...

Personas in Advocacy

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising...

Socxo Recognitions

Recognition as a start-up and as a content marketer.

Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating....

Organic Reach Growth

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially...

Brand Advocacy Pitfalls to Avoid

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t?...

Advocacy Program Strategy

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...

User Generated Content

User Generated Content: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some...

Viral Marketing

Viral Marketing: Pure Dumb Luck or Strategy?

Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...

Brand Advocacy Stats

55 Advocacy Marketing Statistics to get your leadership team buy-in to it!

Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers...

Earned Media Value

Earned media value: Go for it every day of the week and twice on Sunday.

Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up,...

Employee Advocacy Platform to help you surge ahead on Employer Branding

Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.

“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of...

Social Telling is the new selling.

Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.

Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their...

Customer Advocacy

Customer Advocacy: Your Ace for Marketing Success.

In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the...

Employee Branding Strategy

How to get your Employer Branding to stand out in the madding crowd. Part Deux.

In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious...

Enhance Content Marketing

Psst! How about some Customer Advocacy?

Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is...

Myths on Employee Engagement

Six myths, stopping you from unleashing the full power of Employee Advocacy.

Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to...

Micro Influencers

How to Leverage Customers as Micro Influencers.

When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small....