Employee Engagement Tips

The Art of Leading with Internal Communication for Employee Engagement.

Effective internal communication for business is an art. An extremely hard-to-perfect one, too, given the dynamics of unpredictable human reactions,...

The Paradoxes in Trust

The Trust Paradoxes; Edelman Trust Barometer 2020.

 “We now observe an Alice in Wonderland moment of elite buoyancy and mass despair,” Edelman said in an essay reflecting on the Edelman...

Employee Advocacy 2.0

Free eBook : Employee Advocacy 2.0. Download now to find out!

Download Now
Growth Hacking Social Media Engagement Organically.

Growth hacking Social Media Engagement… Organically.

Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken...

Employee Advocacy

Your Guide to Mastering Employee Advocacy

If there’s one post about Employee Advocacy you should read, its this one. This will make you think afresh about...

Social Media Trends

The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.

Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the...

A Comprehensive Guide to Influencer Marketing.

A Comprehensive Guide to Influencer Marketing.

When you’re late for the race, it’s hard to make up. The only way you stand a good chance is...

Brand Advocacy and SEO

Brand Advocacy and SEO. It’s Tango time!

Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any...

Employee Advocacy 2.0

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models....

Post Timings on Social Media

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?

Partner Advocacy

Partner Advocacy. Power up your Channel Partners to surge ahead.

Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is...

Content Curation

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay...

Brand Advocacy Metrics

Brand Advocacy Metrics that Matter

It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about...

Brand Advocates

5 Things You Shouldn’t Do When Rewarding Brand Advocates.

So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go....

Influencer Marketing Tips

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...

Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....

Social Selling

What Sales Folk seek to get active on Social Selling?

Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...

Employer Branding

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...

Personas in Advocacy

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising...

Socxo Recognitions

Recognition as a start-up and as a content marketer.

Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating....

Organic Reach Growth

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially...