Post Timings on Social Media

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?

Partner Advocacy

Partner Advocacy. Power up your Channel Partners to surge ahead.

Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is...

Employee Advocacy 2.0

Free eBook : Employee Advocacy 2.0. Download now to find out!

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Content Curation

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay...

Brand Advocacy Metrics

Brand Advocacy Metrics that Matter

It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about...

Brand Advocates

5 Things You Shouldn’t Do When Rewarding Brand Advocates.

So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go....

Influencer Marketing Tips

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...

Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....

Social Selling

What Sales Folk seek to get active on Social Selling?

Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...

Employer Branding

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...

Personas in Advocacy

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising...

Socxo Recognitions

Recognition as a start-up and as a content marketer.

Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating....

Organic Reach Growth

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially...

Brand Advocacy Pitfalls to Avoid

Five Brand Advocacy Landmines and How to Avoid Them

What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t?...

Advocacy Program Strategy

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...

User Generated Content

User Generated Content: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some...

Viral Marketing

Viral Marketing: Pure Dumb Luck or Strategy?

Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...

55 Advocacy Marketing Statistics

55 Advocacy Marketing Statistics to get your leadership team buy-in to it!

Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers...

Earned Media Value

Earned media value: Go for it every day of the week and twice on Sunday.

Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up,...

Employee Advocacy Platform to help you surge ahead on Employer Branding

Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.

“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of...

Social Telling is the new selling.

Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.

Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their...