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Brand Advocates

Brand Advocacy, Gamification

5 Things You Shouldn’t Do When Rewarding Brand Advocates.

So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go....

Influencer Marketing

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...

Free e-book : Employee Engagement first, before Employee Advocacy.

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Social Media Advocacy

Advocacy Marketing, Organic Reach

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....

Advocacy Marketing, Social Selling

What Sales Folk seek to get active on Social Selling?

Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...

Employer Branding

Employee Advocacy, Employer Branding

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...