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Simplifying Advocacy Marketing

The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of...
How Advocacy Marketing Affects Paid Vs Earned Media

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
brand advocacy platform

Here’s How You Can Choose a Brand Advocacy Platform

Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the...