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Customer Advocacy

Customer Advocacy: Your Ace for Marketing Success.

In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for...

Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?

Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees, customers and partners to speak on behalf of your brand. While there are wide...
Customers as micro influencers

How to Identify Your Customers as Micro-Influencers

Goodby influencers. Hello Micro-influencers. If there’s one thing that business’ and brands need to invest on, it’s trust. And that, is what’s delivered when you connect authentic customers to your marketing programs. They engage...