What’s Your Social Currency?
- 09 September 2019
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
Top Five Ways to Tackle Vanishing Organic Reach
- 29 July 2019
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
Earned media value: Go for it every day of the week and twice on Sunday.
- 19 June 2019
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media...
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