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advocacy program

Advocacy Program Strategy

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
Social Media Advocacy

The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is but human; to relieve it is God-like,” and a testimony to that was the...