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Employee Engagement,employee advocacy,Brand Loyalty,Facebook

Employee Advocacy: The Need of the Hour

Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...
brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...