Leads developed through employee social marketing convert seven times more frequently than other leads. (Source: IBM)
Nearly 86% of all employees are active users of social media. In today’s connected world, these very employees could get you up to 500% more visibility in the social space.
With dwindling marketing budgets, spiralling media costs, meager organic reach, and snowballing cynicism, it’s an understatement to say that successful brand marketing is an uphill task. If anything, it’s akin to a mirage in a desert – something that vanishes just the moment you think you’ve figured it out.
The way to truly increase brand reach and meaningfully engage prospects is by opening up authentic channels of communication. That’s why you need employee advocacy – a powerful strategy that is increasingly becoming an indispensable part of the social media marketing mix.
Leverage the collective voices of your employees (via their own networks) to enhance brand visibility, perception, and trust – thus accelerating website traffic, lead generation, and sales conversions.
Our platform is more than just a social media aggregator. It is in fact a centralized communication dashboard for all your employees. While it can curate relevant (vertical, team, or role-specific) internal, external, and social content, its intuitive user interface and customizable controls make for an uncluttered and seamless yet powerful user experience.
With UpContent, an intelligent and powerful content discovery and curation add-on, Socxo-enabled employee advocacy is quick, astutely relevant, perfectly timed and placed, and delightfully engaging.
How to design your Employee Advocacy Program. A Free e-book
What if, instead of having a C-suite comprising a handful of carefully honed talent in your company, you had an entire handpicked workforce of talented thought leaders who’re all expert at one or more things?
This e-book lets you in on the secret sauce to phenomenal personal branding and why it’s necessary to fuel corporate branding. Peppered with examples of some of the most successful personal brands in existence today.
Link brand social media accounts to auto-fetch content and organize branded as well as third party assets on themed channels (and by vertical, team, or role) so that employees can seamlessly share – instantly or using the schedule option – via their own social networks. Also encourage submission of user-generated content (UGC) and other interesting articles for approval and further sharing.
Fuel brand visibility and employer branding through authentic communication initiated by your first brand advocates – your employees.
Execute challenges, campaigns, quizzes, and surveys to generate healthy competition and excitement, resulting in effective promotions and supercharged brand reach. Recognize and reward actions (likes and shares) with points, badges, and prizes.
Personal dashboard helps maintain and track activity log and engagement metrics, while leaderboard tracks scores and leadership positions.