Leads developed through employee social marketing convert seven times more frequently than other leads. (Source: IBM)
Nearly 86% of all employees are active users of social media. In today’s connected world, these very employees could get you up to 500% more visibility in the social space.
With dwindling marketing budgets, spiralling media costs, meager organic reach, and snowballing cynicism, it’s an understatement to say that successful brand marketing is an uphill task. If anything, it’s akin to a mirage in a desert – something that vanishes just the moment you think you’ve figured it out.
The way to truly increase brand reach and meaningfully engage prospects is by opening up authentic channels of communication. That’s why you need employee advocacy – a powerful strategy that is increasingly becoming an indispensable part of the social media marketing mix.
Leverage the collective voices of your employees (via their own networks) to enhance brand visibility, perception, and trust – thus accelerating website traffic, lead generation, and sales conversions.
Our platform is more than just a social media aggregator. It is in fact a centralized communication dashboard for all your employees. While it can curate relevant (vertical, team, or role-specific) internal, external, and social content, its intuitive user interface and customizable controls make for an uncluttered and seamless yet powerful user experience.
With UpContent, an intelligent and powerful content discovery and curation add-on, Socxo-enabled employee advocacy is quick, astutely relevant, perfectly timed and placed, and delightfully engaging.
Discover the Benefits of Employee Advocacy
Employee Advocacy 2.0 is here. It’s new, improved and more. Get your Free eBook.
Social media networks are becoming ‘nerve centers’ for driving a host of business (yes, not solely personal) use cases—from driving lasting connections with leads to generating positive word-of-mouth publicity for the company, employees are emerging as the lifeblood of a company’s advocacy program.
Link brand social media accounts to auto-fetch content and organize branded as well as third party assets on themed channels (and by vertical, team, or role) so that employees can seamlessly share – instantly or using the schedule option – via their own social networks. Also encourage submission of user-generated content (UGC) and other interesting articles for approval and further sharing. Fuel brand visibility and employer branding through authentic communication initiated by your first brand advocates – your employees.
Personalize & Gamify
Execute challenges, campaigns, quizzes, and surveys to generate healthy competition and excitement, resulting in effective promotions and supercharged brand reach. Recognize and reward actions (likes and shares) with points, badges, and prizes. Personal dashboard helps maintain and track activity log and engagement metrics, while leaderboard tracks scores and leadership positions.
Notify and Engage
Use push mobile alerts and notifications, pinned tiles, and calls-to-action to ensure that important updates are read and acted upon.
Analyze, Adjust & Repeat
Link Google analytics accounts, track sharing activity-generated website traffic, get conversion analytics, measure results. Tweak goals, repeat.
Integrate & Support
Socxo’s branded white-label app is iOS as well as Android-compatible, and is perfectly designed for employees on the move.
You might also be interested in