Still in the zone of Legacy Internal Coms, Engagement or just amplification? Think again. Some of the biggest problems of social media advocacy is not just the plain “share” of content, but
- Who shares.
- How they share it.
- How connected the employee is with his or her own network.
The last point determines the level of participation and continuous engagement for your content.
Instead of investing in third-party influencers, why not look within and rope in your in-house employees to flex their (social media) muscle and promote the brand they love to work for?
Download this eBook now and find ways to launch your own program or upgrade your program.