Still in the zone of Legacy Internal Coms, Engagement, or just amplification? Think again. Some of the biggest problems of social media advocacy is not just the plain “share” of content, but
Who shares.
How they share it.
How connected the employee is with his or her network.
The last point determines the level of participation and continuous engagement for your content.
Instead of investing in third-party influencers, why not look within and rope in your in-house employees to flex their (social media) muscle and promote the brand they love to work for?
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