Businesses, Take Note: Build Trust in Times of Crisis.
“I would rather lose money than trust.” Robert Bosch Never before have these words rung truer than they do today when the world has been brought buckling down to its knees – with no...
Covid-19 and Internal Communications. Challenging times ahead.
With theories about Covid-19 doing the rounds faster than the disease itself, you need to outpace both to reach your employees with safe, timely, and relevant information COVID-19, which started out as a public...
Personal Brand: Why this is the crux of Employee Advocacy.
As a business, you already know how hard building a brand from scratch is, not to mention nurturing it over the long term. Now imagine your most precious assets – your employees – helped...
The Art of Leading with Internal Communication for Employee Engagement.
Effective internal communication for business is an art. An extremely hard-to-perfect one, too, given the dynamics of unpredictable human reactions, increasing mobility and diversity of employees (resulting in geographically, culturally, and demographically distributed teams...
The Trust Paradoxes; Edelman Trust Barometer 2020.
“We now observe an Alice in Wonderland moment of elite buoyancy and mass despair,” Edelman said in an essay reflecting on the Edelman Trust Barometer 2020. The latest Edelman Trust Barometer report reveals continued distrust among consumers,...
Growth hacking Social Media Engagement… Organically.
Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business...
Everything You Need To Know About Employee Advocacy
If there’s one post about Employee Advocacy you should read, its this one. This will make you think afresh about it. Whether you are already running a program or are contemplating one.
The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.
Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have the inclination for yet another Social Media Trends post. But then,...
A Comprehensive Guide to Influencer Marketing.
When you’re late for the race, it’s hard to make up. The only way you stand a good chance is not to run fast, but to run smart…pretty much what the industry is trying...
Brand Advocacy and SEO. It’s Tango time!
Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any marketer worth his salt, the value of positive press is a no brainer. Yet,...
Time to think Employee Advocacy 2.0.
Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as...
To Post or Not to Post on Social Media. That’s the question.
Posting on social media is a given. But are there any best hacks or mixes?
Partner Advocacy: Power up your Channel Partners to surge ahead.
Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point. Indirect sales is where Channel Partners come in. This is...
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching....
Brand Advocacy Metrics that Matter
It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about is how you’re going to measure the impact of your efforts. Enter the world of...
5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe that was pushing it. Let’s break it down. You have...
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right...
What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
What Sales Folk seek to get active on Social Selling?
Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business such as LinkedIn. If you are following social media content and marketing strategies, chances...
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number...
